Privacy policy

General Provisions

This Privacy Policy describes how Alauda SIA, 40203572258, Raunas iela 13-601, Cēsis, Latvia (hereinafter also referred to as the “Data Controller”) collects, processes, and stores personal data obtained by alaudapratum.com from its clients and individuals visiting the website (hereinafter referred to as the “Data Subject” or “You”).

Personal data refers to any information relating to an identified or identifiable natural person, i.e., the Data Subject. Processing refers to any operation performed on personal data, such as collection, recording, alteration, use, viewing, deletion, or destruction.

The Data Controller adheres to the principles of data processing established by law and confirms that personal data is processed in accordance with applicable legislation.

Collection, processing, and storage of personal data

The Data Controller collects, processes, and stores personally identifiable information primarily through the online store website and via email.

By visiting and using the services provided on the online store, you agree that any information provided will be used and managed in accordance with the purposes set out in the Privacy Policy.

The Data Subject is responsible for ensuring that the personal data provided is correct, accurate, and complete. The intentional provision of false information is considered a violation of our Privacy Policy. The Data Subject is obliged to notify the Data Controller immediately of any changes to the personal data provided.

The Data Controller is not liable for any losses incurred by the Data Subject or third parties resulting from the submission of false personal data.

Processing of Customer Personal Data

The Data Controller may process the following personal data:

  • First name, surname
  • Contact information (e-mail address and/or phone number)
  • Transaction data (purchased goods, delivery address, price, payment information, etc.)
  • Any other information provided to us when using the services offered on the website, purchasing goods, or communicating with us.

In addition to the above, the Data Controller has the right to verify the accuracy of the submitted data by using publicly available registers.

The legal basis for the processing of personal data is Article 6, paragraph 1, points (a), (b), (c), and (f) of the General Data Protection Regulation:

  • the data subject has given consent to the processing of their personal data for one or more specific purposes;
  • processing is necessary for the performance of a contract to which the data subject is a party, or in order to take steps at the request of the data subject prior to entering into a contract;
  • processing is necessary for compliance with a legal obligation to which the controller is subject; f) processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.

The Data Controller shall store and process the Data Subject's personal data as long as at least one of the following criteria is met:

  • The personal data are necessary for the purposes for which they were collected;

The Data Controller and/or the Data Subject are able to exercise their legitimate interests—such as lodging objections or initiating or pursuing legal claims—in accordance with the procedures established by external regulatory enactments;

There is a legal obligation to store the data, for instance, in accordance with the Law on Accounting;

The Data Subject's consent for the relevant personal data processing remains in effect, provided that no other lawful basis for the processing of personal data exists.

Upon the cessation of the circumstances referred to in this point, the retention period for the Data Subject's personal data shall also end, and all relevant personal data shall be irretrievably deleted from computer systems and from electronic and/or paper documents containing such personal data, or, alternatively, such documents shall be anonymized.

In order to fulfill its obligations towards you, the Data Controller has the right to transfer your personal data to cooperation partners—data processors who perform the necessary data processing on our behalf, such as accountants, courier services, etc. Payment processing is provided by the payment platform makecommerce.lv; therefore, our company transfers the personal data required for the execution of payments to the platform's owner, Maksekeskus AS. Upon request, we may transfer your personal data to state and law enforcement authorities in order to defend our legal interests, if necessary, by formulating, submitting, and defending legal claims.

When processing and storing personal data, the Data Controller implements organizational and technical measures to ensure the protection of personal data against accidental or unlawful destruction, alteration, disclosure, or any other form of unlawful processing.

4.Rights of the Data Subject

4.1. In accordance with the General Data Protection Regulation and the legal acts of the Republic of Latvia, you have the right to:

4.1.1. Access your personal data, receive information regarding its processing, request a copy of your personal data in an electronic format, and have the right to transmit this data to another controller (data portability);

4.1.2. Request the correction of incorrect, inaccurate, or incomplete personal data;

4.1.3. Have your personal data erased (“the right to be forgotten”), except in cases where the law requires the data to be retained;

4.1.4. Withdraw your previously given consent for the processing of personal data;

4.1.5. Restrict the processing of your data – the right to request that we temporarily cease all processing of your personal data;

4.1.6. Contact the Data State Inspectorate.

You may submit a request to exercise your rights by sending an electronic request to our customer support service at [email protected].

5.Final Provisions

5.1. This Privacy Policy has been developed in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council (of 27 April 2016) on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation), as well as the laws currently in force in the Republic of Latvia and the European Union.

5.2. The Data Controller has the right to make changes or additions to the Privacy Policy at any time and without prior notice. Amendments shall enter into force upon their publication on the website alaudapratum.com.